One of Toyota's primary goals is to emphasize the entire ownership experience. We want to help ensure that our customers are satisfied not only at the time of purchase but as long as they own their vehicle. Offering top quality cars and trucks is, of course, the first step - but only the beginning. Toyota dealerships strive to match the quality of our products with the finest service in the industry. In order to qualify as a President's Award winner, dealerships must excel in each of a series of categories, including Customer Sales Satisfaction and Customer Service Satisfaction. Dealerships that meet the requirements in all categories receive name badge recognition at all dealer events, national recognition in an Automotive News advertisement, and, of course, the beautiful President's Award Tiffany crystal trophy.