When Is the Best Time to Buy a Toyota?

Thinking about buying a Toyota? Whether you’ve got your eye on a fuel-efficient Corolla, a rugged Tacoma, or the family-friendly RAV4, timing your purchase can make a huge difference in how much you pay and the value that you get.  At Copeland Toyota, we are always here to help you find your next vehicle, and pride ourselves on offering competitive pricing and excellent incentives, but we would be happy to offer some insights on timing your next purchase!

Holiday Weekends Bring Big Promotions

You’ll often see that Copeland Toyota runs promotions tied to U.S. holidays. These events often include exclusive financing, lease offers, and cashback deals.

Top holidays for deals:

• Presidents Day (February): Early-year sales boost; good used inventory
• Memorial Day (May): Start of summer; we may be able to offer solid new model discounts
• Fourth of July: Prepping for year-end inventory shifts
• Labor Day (September): Transition point for new model arrivals
• Black Friday: Can be a quiet day for car sales if you are looking to take advantage of incentives and steer clear of the crowds

End of the Year = Biggest Savings

If you’re wondering when you’ll get the deepest discounts on new Toyotas, the answer is generally: October through December.

Why this is the best time to shop for and buy a Toyota:

• Model-year clearance: This can be a great time to take advantage of us making room for next years models.
• Toyota’s biggest national sales event — Toyotathon — runs during this time.
• Extra manufacturer incentives like cash rebates, low APR financing, and lease specials.

Best week of the year? Between Christmas and New Year’s Eve, when most buyers are distracted and our team is ready to sell!

Winter Months: Low Traffic, High Opportunity

While the weather might be cold, the car deals are hot. January and February are often overlooked by car buyers — which works in your favor.

• Less competition means we are ready, as always, to work with you!

When New Toyota Models Are Released

Most Toyota models are released in late summer or early fall. This is an ideal time to score a deal on the previous model year, which may still be new but priced to sell.

Example: If the 2025 RAV4 is arriving in August, we may offer discounts on 2024 RAV4’s still on the lot to make room for new inventory.

Best Days of the Week to Shop for a New Toyota

We know the weekend can be a prime time to shop for a new Toyota due to your schedule, but by shopping on weekdays is a great option if you are able.

Why? Fewer customers means more time for test drives, trade-in evaluations, and less pressure of someone purchasing your dream vehicle before you get to it!

Want to Save More? Time It Right!

To recap, here’s a quick breakdown of the best times to buy a Toyota:

• Best day of the week: Monday or Tuesday
• Best time of the month: Last 3–5 days
• Best time of the year: Late October through December
• Best event: Toyotathon and year-end clearance sales
• Best for used cars: January–February, when demand is low

It’s Always the Right Time at Copeland Toyota

Buying a Toyota is a smart investment — and timing it right only adds to the value. Whether you’re leasing, financing, or paying cash, aligning your purchase with these strategic windows can lead to better pricing, more incentives, and lower stress.

Of course, no matter your timing, Copeland Toyota will be proud to work with you to find your dream vehicle that fits your budget and your lifestyle.  We take pride in being a member of the community and while there are some tricks to timing, we ensure that the time is always right for our valued customers.

Ready to start shopping? Check out our new and used inventory or get your financing process started today!